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About this Business, Management and Accounting article
Catalogue record by Yonca Limon, Lynn R. Kahle and Ulrich R. Orth is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Yonca Limon, Lynn R. Kahle and Ulrich R. Orth
- Publisher
- American Marketing Association; SAGE Publications (ISSN 1069-031X)
- Published
- 2009
- Field
- Business, Management and Accounting (Social Sciences)