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Café Coffee Day Case Study Analysis by Saket Jain is a document available to read on EtoBox.

Café Coffee Day was founded in 1993 in Bangalore, India by VG Siddhartha and became the largest coffee chain in India. It grew rapidly but then faced increasing competition from international chains. To overcome this, CCD adopted a strategy focused on affordability, accessibility, and acceptability. This allowed it to remain popular while expanding across India. However, CCD and its founder Siddhartha later faced financial troubles and increasing debt pressures, and in 2019 Siddhartha

Author

Saket Jain

Language

EN