Can I read Mission-based Marketing : Positioning Your Not-for-profit in an Increasingly Competitive World on EtoBox?

Mission-based Marketing : Positioning Your Not-for-profit in an Increasingly Competitive World by Peter C. Brinckerhoff is a nonfiction available to read on EtoBox.

What is Mission-based Marketing : Positioning Your Not-for-profit in an Increasingly Competitive World about?

A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a. Read more... Content: Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing. Abstrac

Who reads Mission-based Marketing : Positioning Your Not-for-profit in an Increasingly Competitive World?

Author

Peter C. Brinckerhoff

Publisher

John Wiley & Sons, Incorporated

Published

2010

Language

EN

ISBN

9786612773457

Category

nonfiction

Subjects

Marketing, Business, Management