Opening book details…
Can I read The Franchise Era : Managing Media in the Digital Economy on EtoBox?
The Franchise Era : Managing Media in the Digital Economy by James Fleury; Bryan Hikari Hartzheim; Stephen Mamber is a art available to read on EtoBox.
What is The Franchise Era : Managing Media in the Digital Economy about?
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how trad
Who reads The Franchise Era : Managing Media in the Digital Economy?
It is typically read by collectors seeking rare, out-of-print or specialist editions.
Common subject areas: rare and out-of-print works.
- Author
- James Fleury; Bryan Hikari Hartzheim; Stephen Mamber
- Publisher
- Edinburgh University Press
- Published
- 2019
- Language
- EN
- ISBN
- 9781474419239
- Category
- art
- Subjects
- Management, History, Sociology
- Updated
- 2026-03-25
More by James Fleury; Bryan Hikari Hartzheim; Stephen Mamber
Browse all works by James Fleury; Bryan Hikari Hartzheim; Stephen Mamber
Similar books
- Managing Media and Digital Organizations — Eli M. Noam (2019)
- > Informal Media Economy — Ramon Lobato and Julian Thomas (2015)
- Managing Social Media Practices in the Digital Economy — Alavi, S.; Ahuja, V.
- Managing Electronic Media : Making, Marketing, and Moving Digital Content — Joan M. Van Tassel; Lisa Poe-Howfield (2010)
- Re-scheduling Television in the Digital Era — Hanne Bruun (2019)
- The SAGE Handbook of the Digital Media Economy — Terry Flew, Jennifer Holt, Julian Thomas (2022)