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Applying Total Quality Management To The Media Organization by Aimee Dunlap is a document available to read on EtoBox.

What is Applying Total Quality Management To The Media Organization about?

The document discusses applying the principles of Total Quality Management (TQM) to media organizations. TQM originated in post-World War II Japan to improve manufacturing but has also been applied to non-manufacturing sectors. The document explores how TQM could benefit media organizations by fostering excellence and customer satisfaction. However, implementing TQM in media organizations faces challenges due to their creative and independent workforce.

Author

Aimee Dunlap

Language

EN