About this document
Measuring Visual Product Aesthetics Centrality by cccrabcrab2017 is a document available to read on EtoBox.
This research introduces the Centrality of Visual Product Aesthetics (CVPA) scale, which measures the significance of visual aesthetics for consumers in their product relationships. The study identifies three dimensions of CVPA: value, acumen, and response intensity, and demonstrates the scale
- Author
- cccrabcrab2017
- Language
- EN