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This document presents a project titled "LIVE MAX" whose objective is to apply marketing strategies and tools through a simulator to improve inventory control of a mobile phone company. The project formulates the problem, defines the product, establishes objectives, promotion strategies, action plan, and indicators. SWOT and MEFE/MEFI analyses are conducted to determine opportunities for improvement in inventory management and to implement strategies that increase mobile phone sales.

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ScribdTranslations

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EN