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E-Business Strategies for Insurance Marketing by ScribdTranslations is a document available to read on EtoBox.

What is E-Business Strategies for Insurance Marketing about?

The three main digital marketing actions that Insurance would implement are: 1) reduce the cost of lead acquisition through marketing automation, 2) reduce the cost of acquiring new customers by tracking metrics such as CAC by channel, and 3) increase sales in volume and revenue by leveraging digital channels, measuring year-over-year sales growth. Insurance would also measure its reach and reputation digitally.

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ScribdTranslations

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EN