About this document
IKEA Business Strategy Overview by Young Einstein is a document available to read on EtoBox.
IKEA is a Swedish furniture company known for requiring customers to assemble furniture themselves. It has 349 stores in 43 countries offering competitively priced, brightly colored furniture and home goods. IKEA reconfigured its value chain to source components globally and have customers assemble products in stores, allowing it to offer affordable design-focused furniture to many customers worldwide.
- Author
- Young Einstein
- Language
- EN