Can I read Jim Hirschmann on EtoBox?

Jim Hirschmann by ferbioo is a document available to read on EtoBox.

What is Jim Hirschmann about?

The article discusses the rising importance of Digital Content Marketing (DCM) in enhancing consumer engagement, trust, and brand value, while highlighting a gap in academic research on the topic. It conceptualizes DCM as the creation and dissemination of valuable brand-related content to foster relationships rather than direct sales, and proposes a framework outlining its consumer-based antecedents and consequences. The findings suggest that DCM can lead to significant benefits for both consumers and firms

Author

ferbioo

Language

EN