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Understanding consumer information needs: The impact of polychronic time use by Carol Felker Kaufman; Paul M. Lane is a Social Sciences article available to read on EtoBox.

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Consumers in the Telecommunications Age want information now: they want it fast; they want it simple; they want it cheaply; and, more importantly, they often want it while doing something else. How they will obtain that information, however, is a matter of intense debate. Design questions must take into account how people use their time, how they process and combine information gathering methods, and how they arrange their living space. A simple fact remains: people want information available through the appliances they use every day in the mainstream of their daily lives. In the present paper, we examine the results of three studies on polychronic, or simultaneous, time use to offer suggestions to the consumer electronics industry. 0 1997 Elsevier Science Ltd The telecommunications environment of the 1990s has greatly increased consumers' opportunities to exchange ideas, to learn, and to be entertained through the multiple media of computer, fax, television, and telephone. Information is part of everyday life; the Internet and the WorldWideWeb have quickly become household words. As consumers grapple with the clutter of televisions, telephones, and computers in their homes, a majo

Who reads Understanding consumer information needs: The impact of polychronic time use?

Author

Carol Felker Kaufman; Paul M. Lane

Publisher

Elsevier Science; Elsevier ; Elsevier BV (ISSN 0736-5853)

Published

1997

Language

EN

Field

Social Sciences