Can I read Student Marketing Strategies for Universities on EtoBox?
Student Marketing Strategies for Universities by pedropaulo is a document available to read on EtoBox.
What is Student Marketing Strategies for Universities about?
This document discusses strategies that universities can use to target specific student markets, rather than using mass marketing approaches. It presents a conceptual model that segments the student market based on two dimensions: buyer types (focusing on quality, value or economy) and learner types (career-focused, socio-improvement focused, or ambivalent). The document then outlines three targeted marketing strategies universities can use: differentiated marketing, concentrated marketing, and orchestrated
- Author
- pedropaulo
- Language
- EN