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This thesis examines the influence of internal and external factors on the choice of entry modes by Swedish small and medium-sized enterprises (SMEs) entering international markets. Through a literature review, the authors developed a conceptual framework identifying key internal factors like company size/resources and external factors like industry feasibility/viability of different entry modes. The authors conducted a qualitative multiple case study using interviews to collect data from Swedish SMEs. The

Author

Amalia Purnami

Language

EN