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E-commerce Consumer Behavior Insights by MOU SAHA 1927639 is a document available to read on EtoBox.

What is E-commerce Consumer Behavior Insights about?

The document discusses market basket analysis and its applications in e-commerce. Market basket analysis identifies associations between products that are frequently purchased together. This allows e-commerce companies to design recommendation systems, special promotions that bundle associated products, and optimize product placement both online and in physical stores. Market basket analysis is implemented using techniques like association rule mining that analyze transaction data to find relationships betw

Author

MOU SAHA 1927639

Language

EN