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What is User Behavior Study of I Pass in Kaohsiung about?
This document summarizes a study that investigated user behavior related to the I Pass electronic ticketing system on the Kaohsiung MRT in Taiwan. The study used the Unified Theory of Acceptance and Use of Technology (UTAUT) model to examine how performance expectancy, effort expectancy, social influence, and facilitating conditions impacted behavioral intention and use behavior. Data was collected through a questionnaire and analyzed using structural equation modeling. The results showed that performance e
- Author
- Nauval Nurvian
- Language
- EN