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Retailer Pricing Strategy Analysis by Ho Lam Heung is a document available to read on EtoBox.
What is Retailer Pricing Strategy Analysis about?
The document summarizes a retailer simulation model where a retailer has 2,000 units of a fashion item to sell over 15 weeks. It presents historical sales data that shows cutting price increases demand. A linear program is formulated to determine the optimal pricing strategy given deterministic demand levels at different prices, with the objective of maximizing total revenue from sales and salvage of unsold units. The optimal solution from solving the linear program in a spreadsheet is presented.
- Author
- Ho Lam Heung
- Language
- EN