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IPCSL Cold Storage Pricing Strategy Analysis by Vaishnav Menon is a document available to read on EtoBox.

IPCSL is considering reducing prices to increase volume but must analyze costs. Non-price strategies like backward integration directly procuring from growers could increase control over supply but require large investments. Improved services may be worth premium charges if customers understand the economic value from reduced waste and higher off-season prices. IPCSL lacks marketing which is needed to communicate this value given customers

Author

Vaishnav Menon

Language

EN