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Internet memes as multilayered re-contextualization vehicles in lay-political online discourse 1 Monika Kirner-LudwigUniversity of Innsbruck | Tomsk State University 1 1.Objectives and focus of this paper 1 2.Literature review 3 2.1Internet-enabled ‘participatory culture’ and lay-political discourse 3 2.2Recontextualization of political contents through memetic discourse, or: On the “Memeification of politics” 4 2.3Enhanced intertextuality through pseudo-references and pop culture references in PIMs 8 3.Data and methodology 12 4.Analysis of samples 16 4.1Explicit and implicit references to current US politicians 16 4.2Telecinematic and pop cultural components in the PIM data 18 4.3Levels and types of constructed and quoted speech in PIMpops 23 5.Conclusion 30 Acknowledgements 31 References 32 Address for correspondence 38 Biographical notes 38 Internet Pragmatics 2:3:2 (2020)

Author

Kirner-Ludwig

Language

EN