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The document discusses the importance of marketing in the 21st century, defining it as a process for creating and delivering value to customers. It outlines various marketing concepts, management functions, and types of demand, emphasizing the need for understanding consumer needs and effective marketing strategies. Additionally, it highlights the evolution of marketing management and the societal marketing concept, which considers long-term interests of consumers and society.
- Author
- nasiruddin75300
- Language
- EN