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AccorHotels is focusing on improving its digital presence to provide more personalized travel experiences for customers. It can collaborate with online travel booking sites to increase visibility and consider developing its own aggregator platform. Investing in budget stays poses a risk to its luxury brand image, so AccorHotels should focus on launching user-friendly websites and apps with property details to simplify bookings while personalizing trips through customer data and analytics of marketing campai

Author

Tushar P

Language

EN