About this document

Paul Rand: Master of Corporate Identity by Catarina Pinto is a document available to read on EtoBox.

Rand was a pioneering American graphic designer, known for his modernist corporate identities that are still widely used today. Some of his most famous logos include those for IBM, ABC, Cummins Engine, UPS, and Enron. He helped convince businesses that design was an effective marketing tool. Rand

Author

Catarina Pinto

Language

EN