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The Impact of e Wom On Destination Image Attitude Toward Destination and Travel Intention by Dávid Hargitai is a document available to read on EtoBox.

What is The Impact of e Wom On Destination Image Attitude Toward Destination and Travel Intention about?

This research examines the impact of electronic word of mouth (e-WOM) on destination image, attitude toward the destination, and travel intention, using data from Instagram users related to Batu City, Indonesia. The findings indicate that e-WOM positively influences destination image, attitude, and travel intention, highlighting its significance in shaping tourist behavior. The study employs the Theory of Planned Behavior to analyze these relationships and discusses implications for future research and mark

Author

Dávid Hargitai

Language

EN