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The Role of Mascots in Marketing by nguyenngochue052 is a document available to read on EtoBox.

What is The Role of Mascots in Marketing about?

The document discusses the effectiveness of mascots in marketing, highlighting their ability to help consumers remember products and companies. It features insights from Mike, a marketing expert, who explains that mascots are cost-effective, memorable, and adaptable for targeting different demographics. Additionally, mascots can be utilized for public service campaigns, encouraging positive behavior such as environmental protection.

Author

nguyenngochue052

Language

EN