About this document
Data and Analytics in Marketing by Datalicious Pty Ltd is a document available to read on EtoBox.
The document discusses an upcoming Data & Analytics Council meeting. It will include a presentation on the results of an industry survey on data and analytics usage. It also discusses attribution models to determine which marketing channels influence sales. Lastly, it stresses the importance of understanding a customer
- Author
- Datalicious Pty Ltd
- Language
- EN