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What is Holiday Inn: History and Growth Overview about?
The document summarizes the history and business strategies of Holiday Inn, which was founded in 1952 to provide standardized hotel rooms at reasonable prices. It grew rapidly in the 1950s and 1960s, reaching 1000 hotels by 1968. However, changing consumer demands caused it to lose market share in later decades. Its parent company pursued acquisitions and launched new brands like Holiday Inn Express and Crowne Plaza to diversify. Currently, the company focuses on franchising over ownership and improving its
- Author
- Dhani Arinta Ahlul Janah
- Language
- EN