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AI Integration in CRM Systems by ADITYAROOP PATHAK is a document available to read on EtoBox.

What is AI Integration in CRM Systems about?

This document is a course project submitted by a group of MBA students to their professor on integrating artificial intelligence and customer relationship management. It outlines the problem statement and objective of analyzing how AI integration improves CRM effectiveness. It then provides introductions on CRM and AI, discusses the need for integrating the two technologies, describes key functions of AI-integrated CRM software, and potential benefits it provides to industries.

Author

ADITYAROOP PATHAK

Language

EN