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What is Cultural Context in International Management about?

This chapter discusses the cultural context for international management. It defines culture and explains how perceptions and stereotypes influence behavior in international environments. It describes the concepts of cultural values and how they relate to international differences, similarities, and changes in both managerial and work values. It identifies the main cultural dimensions relevant to work and their influence on international environments. It also discusses analyzing country cultural group value

Author

Damrus Di Nata

Language

EN