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What is Challenges in Tourism Marketing about?

This document discusses issues and challenges in marketing tourist services. It notes that marketing in tourism differs from general marketing due to the inherent human desire to travel and experience new places. Effective marketing is important to promote the tourism industry. Some key challenges in tourism marketing include unstable demand influenced by political and economic factors, intangible and service-oriented nature of the tourist product, and the need to coordinate various services across a touris

Author

Nidhi Katti

Language

EN