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Mastering Attitudes and Influence Techniques by TalhaFarrukh is a document available to read on EtoBox.

The document discusses how attitudes are formed, their functions, and their relationship to behavior. It defines attitudes as evaluations that consist of affect, cognition, and behavior. Several factors like social learning, social comparison, and genetics can influence attitude formation. Attitudes are important because they predict behavior and help organize how people view the world.

Author
TalhaFarrukh
Language
EN