Can I read Cultural Impact on Immigrant Start-ups on EtoBox?
Cultural Impact on Immigrant Start-ups by Awin Peter is a document available to read on EtoBox.
What is Cultural Impact on Immigrant Start-ups about?
This thesis examines the effects of cultural differences on non-European entrepreneurs establishing start-up companies in Sweden. The author interviewed five immigrant entrepreneurs to understand how cultural factors influence aspects of their businesses like marketing, pricing, and customer interactions. Key findings include that cultural differences can impact promotional strategies, and learning the host country
- Author
- Awin Peter
- Language
- EN