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Social Media in Chinese City Marketing by Ionut Burlusi is a document available to read on EtoBox.

What is Social Media in Chinese City Marketing about?

This document discusses how Chinese cities are using social media as a new vehicle for city marketing. It begins by providing background on the rise of social media globally and in China. It then discusses how cities, like companies, must promote their brands to compete. Traditionally, cities used television, newspapers, and events for marketing, but social media allows for more participation and interaction. The document presents cases of Chinese cities like Guangzhou, Chengdu, and Nanjing using platforms

Author

Ionut Burlusi

Language

EN