About this document
Overview of Scaling Techniques in Research by Yuvnesh Kumar is a document available to read on EtoBox.
This document discusses various scaling techniques used in market research. It defines scaling techniques as methods of placing respondents along a scale based on features of an object according to defined rules. The document outlines four primary scaling techniques - nominal, ordinal, interval, and ratio scales - and describes their characteristics and differences. It also discusses other comparative and non-comparative scaling techniques used to compare multiple objects or analyze a single object, such as
- Author
- Yuvnesh Kumar
- Language
- EN