Can I read Telling Your Story, Building Your Brand (for True Epub) on EtoBox?

Telling Your Story, Building Your Brand (for True Epub) by Henry Wong is a book available to read on EtoBox.

What is Telling Your Story, Building Your Brand (for True Epub) about?

Half-Title Page 2 Title Page 3 Copyright 4 Description 5 Contents 6 Acknowledgments 9 Introduction 10 Section 1 About Personal Brands 12 Chapter 1 You Are Your Brand 13 Chapter 2 Why a Personal Brand 16 Chapter 3 What Makes a Brand 20 Chapter 4 The Entrepreneur’s Brand 23 Chapter 5 The Personal Brand Vs. a Company Brand 25 Section 2 How to Build Your Brand 26 Chapter 6 TheAudit 27 Chapter 7 What Is Your Purpose? 36 Chapter 8 What Is Your Superpower? 40 Chapter 9 Competitive Review 43 Chapter 10 What Is Your Position? 45 Chapter 11 What Are the Reasons to Believe? 48 Chapter 12 The Six-Word Story 52 Chapter 13 What Is Your One Word? 54 Chapter 14 What Emotion Can You Satisfy? 55 Chapter 15 What Is Your Brand Personality? 58 Chapter 16 What’s Your Story? 60 Chapter 17 The Story Structure 67 Chapter 18 Using Your Story 70 Chapter 19 Creating a Mnemonic 73 Chapter 20 Naming 76 Chapter 21 Bringing Your Brand to Life 78 Chapter 22 Building a Fanbase 83 Chapter 23 Taking Your Brand to Market 86 Chapter 24 Network Like a Brand 90 Chapter 25 Pitching Investors 92 Chapter 26 How to Be a Cult Brand 95 Chapter 27 On Reputation 99 Chapter 28 What to Do When Your Brand Goes Stale 104 Chapter 29

Author

Henry Wong

Publisher

Business Expert Press

Language

EN