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Social Media by alaazahra037 is a document available to read on EtoBox.

What is Social Media about?

This study explores the impact of social media marketing on hotel service quality and tourist behavioral intentions, utilizing a theoretical framework that includes information quality, cognitive trust, and perceived value. Through questionnaire surveys and multiple regression analysis, the research identifies key predictors such as online reputation and information quality that significantly influence service quality and tourist satisfaction. The findings emphasize the importance of social media marketing

Author

alaazahra037

Language

EN