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Local Food Branding and State Pride by nganduong.31231023222 is a document available to read on EtoBox.

What is Local Food Branding and State Pride about?

This study investigates the influence of cultural values, state-level ethnocentrism, and identity on consumer behavior towards local food products in the context of state-operated agricultural marketing programs (SOAMPs). Findings reveal that collectivism and long-term orientation positively affect consumer attitudes, with state brand consumption being the strongest predictor of intent to purchase local food. The research highlights the importance of local identity and cultural branding in driving consumer

Author

nganduong.31231023222

Language

EN