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Marketing Products and Branding Strategies by i234589 is a document available to read on EtoBox.

What is Marketing Products and Branding Strategies about?

The document discusses products, services, and brands. It defines products and services, and describes classifications of consumer and industrial products. It also discusses decisions around individual products, product lines, and product mixes. Additionally, it covers characteristics of services marketing and strategies for differentiating and managing quality of services.

Author

i234589

Language

EN