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Product Policy and Management (Macmillan studies in marketing management) by Michael J. Baker, Ronald McTavish (auth.) is a nonfiction available to read on EtoBox.

What is Product Policy and Management (Macmillan studies in marketing management) about?

This series is designed to fill the need for a compact treatment of major aspects of marketing management and practice based essentially upon European institutions and experience. This is not to suggest that experience and practice in other advanced economies will be ignored, but rather that the treatment will reflect European custom and attitudes as opposed to American, which has tended to dominate so much of the marketing literature. Each volume is the work of an acknowledged authority on that subject and combines a distillation of the best and most up-to-date research findings with a clear statement of their relevance to improved managerial practice. A concise style is followed throughout, and extensive use is made of summaries, checklists and references to related work. Thus each work may be viewed as both an introduction to and a reference work on its particular subject. Further, while each book is self-contained, the series as a whole comprises a handbook of marketing management. The series is designed for both students and practitioners of marketing. Lecturers will find the treatment adequate as the foundation for in-depth study of each topic by more advanced students who ha

Who reads Product Policy and Management (Macmillan studies in marketing management)?

Author

Michael J. Baker, Ronald McTavish (auth.)

Publisher

Macmillan Education UK

Published

1976

Language

EN

ISBN

9780333192870

Category

nonfiction

Subjects

Management, Business, Technology