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What is Grunig about?

1) The document summarizes research from the Excellence Study which examined the characteristics of effective public relations departments in over 300 organizations. 2) It identifies characteristics like having PR headed by a senior manager, empowering PR in strategic decision making, taking a two-way symmetrical approach, and involving PR in strategic management as factors that increase organizational effectiveness. 3) The research also found excellent PR programs are more likely to be staffed by educat

Author

galdonadela

Language

EN