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What is Globalization, Localization, and Glocalization about?

The document discusses global strategy management concepts including globalization, localization, and glocalisation. It provides examples of each: globalization refers to increasing interdependence between world economies through trade and flows of capital and information; localization is adapting products and services for specific local markets; glocalisation combines globalization and localization by developing global products that are also adapted for local markets, such as McDonald

Author

adhika

Language

EN