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Marketing Strategies for Construction Services by Satish Kumar Panjala is a document available to read on EtoBox.

What is Marketing Strategies for Construction Services about?

The document discusses marketing construction services and products. It covers topics like pricing strategies, communication strategies, and legal aspects of real estate marketing. Pricing strategies discussed include market skimming, value pricing, loss leader pricing, and psychological pricing. Communication strategies include verbal, nonverbal, and visual approaches. The legal aspects section defines real estate and describes different types of real estate ownership and key players in the real estate mar

Author

Satish Kumar Panjala

Language

EN