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What is Splash Corporation about?
The Philippines cosmetics and toiletry industry is growing at 5% annually and is projected to reach $107 billion by 2009. Splash is the only domestic company in the top 10 brands and has a strong presence in the skin care and hair care categories. They utilize market research to develop multi-brand strategies and emotional advertisements targeting the middle class. Emerging competitive threats include low-cost Chinese and Taiwanese products, private label store brands, and domestic green papaya skin care br
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