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What is Strategic Management Overview and Planning about?
This document provides an introduction to strategic management. It defines strategy as creating, executing, and evaluating cross-functional decisions to enable an organization to achieve its goals. There are two main types of strategic plans: medium/long-range plans that describe factors affecting long-term objectives over 3-5 years, and annual/yearly plans that describe the present situation, goals, monitoring, and budget for the coming year. Strategic management is a continuous process involving strategic
- Author
- gwendon
- Language
- EN