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Multimodality (A Social Semiotic Approach to Contemporary Communication) || by Gunther R. Kress is a nonfiction available to read on EtoBox.

What is Multimodality (A Social Semiotic Approach to Contemporary Communication) || about?

The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies

Who reads Multimodality (A Social Semiotic Approach to Contemporary Communication) ||?

Author

Gunther R. Kress

Publisher

Routledge/Taylor & Francis Group

Published

2009

Language

EN

ISBN

9781134360420

Category

nonfiction

Subjects

Linguistics, Language Learning, Sociology

Rating

3.83 / 5 (45 ratings)

Updated

2026-03-14