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What is Breakfast Cereals Market in India 2011 about?

This document provides an overview of the breakfast cereals market in India. It finds that breakfast cereals are growing in popularity due to increasing awareness of their health benefits and convenience. Hot cereals are expected to see the strongest growth of 33% in 2011. While rising input costs put pressure on prices, most cereal categories saw a 2% increase in average prices. Kellogg remains the market leader but its share declined as competitors like Quaker gained ground through aggressive marketing of

Author

Prachi Sharma

Language

EN