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Marketing and Innovation Insights by Huỳnh Mỹ Kỳ Duyên is a document available to read on EtoBox.

What is Marketing and Innovation Insights about?

The document provides an outline for studying various chapters that focus on specific learning outcomes related to business, marketing, economics, and entrepreneurship. It includes: - Chapter 3 focuses on identifying the 6 macro-environment factors in detail and explaining how they are relevant to marketers. - Chapter 9 focuses on the different risks of a career in entrepreneurship. - Chapter 11 discusses the advantages and disadvantages of the three forms of market entry: importing, licensing, and di

Author

Huỳnh Mỹ Kỳ Duyên

Language

EN