Can I read The Network Is Your Customer : Five Strategies to Thrive in a Digital Age on EtoBox?

The Network Is Your Customer : Five Strategies to Thrive in a Digital Age by David L. Rogers is a business book available to read on EtoBox.

What is The Network Is Your Customer : Five Strategies to Thrive in a Digital Age about?

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of __What Would Google Do__ "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies—strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: * ACCESS—be faster, be easier, be everywhere, be always on * ENGAGE—become a source of valued content * CUSTOMIZE—make your offering adaptable to your customer's needs * CONNECT—become a part of your customers' conversations * COLLABORATE—involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size

Who reads The Network Is Your Customer : Five Strategies to Thrive in a Digital Age?

Author

David L. Rogers

Publisher

Yale University Press

Published

2011

Language

EN

ISBN

9780300166019

Category

business

Subjects

Business, Management

Rating

4.8 / 5 (109 ratings)

Updated

2026-03-14