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The document describes the history and evolution of public relations in Venezuela. It began with Simón Bolívar in the 19th century to liberate nations from the Spanish yoke through the persuasion of public opinion. In 1936, the oil company Shell established the first public relations department in Venezuela to expand its fields. In 1959, the College of Public Relations Professionals of Venezuela was founded. Over the years, the discipline has gained respect by achieving more balanced management models betwe

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