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Factors Influencing Green Customer Loyalty by Noo Nguyen is a document available to read on EtoBox.

This study investigates the impact of green product quality and price on customer satisfaction and loyalty within the fashion industry. It highlights the importance of these factors in promoting green consumerism and sustainable practices, especially in the wake of the COVID-19 pandemic. The research aims to provide insights for fashion companies to enhance their strategies in meeting the demands of environmentally conscious consumers.

Author

Noo Nguyen

Language

EN