About this document
March 2021 Media Review for GWM India by Kautuk Malviya is a document available to read on EtoBox.
- Key tasks for the month included proactively tracking media coverage of GWM and the India-China situation, and focusing on the tone and content of stories. - Total print impressions for GWM were 85 with 68% positive coverage and 32% neutral. Online impressions saw higher volume at 254 with 38% positive coverage and 62% neutral. - In terms of share of voice in print media, Maruti Suzuki received the most with 26% of announcements, followed by Tata Motors at 23% and Hyundai at 19%. GWM announcements acc
- Author
- Kautuk Malviya
- Language
- EN