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What is Hero Group about?

The document summarizes the history of the joint venture between Hero Group and Honda Motor Company in India. It discusses how prior to economic liberalization in the 1980s, foreign companies were not allowed in the Indian market. In the mid-1980s, the Indian government started permitting foreign joint ventures, which transformed competition from supply to demand. Honda selected Hero Group for its engineering capabilities, brand recognition, distribution network, and commitment to quality. The joint venture

Author

Srikanth Reddy

Language

EN